User Centric
User-Centric
We believe that only by understanding people's needs
and seeing their pain points can we bring health to all.
and seeing their pain points can we bring health to all.
Chung Mei applies "concept engineering," centered on human needs, to develop thoughtful pharmaceutical and health care products
1
Seeing overlooked
needs and feelings
needs and feelings
Through extensive in-depth interviews, we understand each person's real medication experience, then consider how to improve it.
When health falls out of balance
Other conditions?
Eating habits?
Daily habits?
Other remedies tried?
Help sought?
Medications taken?
Other conditions?
Eating habits?
Daily habits?
Other remedies tried?
Help sought?
Medications taken?
2
Seeing the full picture
to find R&D breakthroughs
to find R&D breakthroughs
Breaking away from a single specialty's narrow view, we study mechanisms in depth to understand conditions holistically and find breakthrough solutions.
Conventional logic
High
cholesterol
cholesterol
Take medication
to lower it
to lower it
Chung Mei mechanism research
High
cholesterol
cholesterol
Multi-pronged cholesterol control
Study the mechanism
Improve liver health
Reduce lipid load
Conventional logic
High
cholesterol
cholesterol
Take medication
to lower it
to lower it
Chung Mei mechanism research
High
cholesterol
cholesterol
Multi-pronged
cholesterol control
cholesterol control
Study the mechanism
Improve liver health
Reduce lipid load
3
Delivering pharmaceutical care
designed for people
designed for people
By understanding the disease and those affected, we define what's needed, then shape the ideal product through user feedback and expert validation.
From understanding to execution
1
Needs &
mechanism insight
mechanism insight
2
Product design
3
Feedback &
validation
validation
1
Needs &
mechanism insight
mechanism insight
2
Product design
3
Feedback &
validation
validation
4
Building a truly complete
and healthy life
and healthy life
Beyond treating symptoms, we offer practical methods and resources, building a complete care system to help people move toward better health.
Restoring a state of health
Formal treatment
Medications & health products
Short-term + long-term plan
At-home self-care
Lifestyle
Health knowledge
Formal treatment
Medications & health products
Short-term + long-term plan
At-home self-care
Lifestyle
Health knowledge
1
Seeing overlooked
needs and feelings
needs and feelings
Through extensive in-depth interviews, we understand each person's real medication experience, then consider how to improve it.
When health falls out of balance
Other conditions?
Eating habits?
Daily habits?
Other remedies tried?
Help sought?
Medications taken?
2
Seeing the full picture
to find R&D breakthroughs
to find R&D breakthroughs
Breaking away from a single specialty's narrow view, we study mechanisms in depth to understand conditions holistically and find breakthrough solutions.
Conventional logic
High
cholesterol
cholesterol
Take medication
to lower it
to lower it
Chung Mei mechanism research
High
cholesterol
cholesterol
Multi-pronged
cholesterol control
cholesterol control
Study the mechanism
Improve liver health
Reduce lipid load
3
Delivering pharmaceutical care
designed for people
designed for people
By understanding the disease and those affected, we define what's needed, then shape the ideal product through user feedback and expert validation.
From understanding to execution
1
Needs &
mechanism insight
mechanism insight
2
Product design
3
Feedback &
validation
validation
4
Building a truly complete
and healthy life
and healthy life
Beyond treating symptoms, we offer practical methods and resources, building a complete care system to help people move toward better health.
Restoring a state of health
Formal treatment
Medications & health products
Short-term + long-term plan
At-home self-care
Lifestyle
Health knowledge
「Only by putting people first can we create the ideal product and medication experience.」
Lin Ming-Chuan, Chairman of Chung Mei Pharmaceutical
How does Chung Mei put this into practice?
Four key areas that bring our User-Centric philosophy to life
Concept ideation
Frontline insight into user needs shapes our product concepts and direction
From new ideas to improving existing products, creating care solutions closer to daily life
From new ideas to improving existing products, creating care solutions closer to daily life
Formulation-friendly
Balancing efficacy with experience, considering taste, smell, and texture to deliver a positive experience
Packaging-friendly
Considering usage scenarios and different groups' needs, ensuring packaging is easy to use with clear information
Integrated care
Our goal is to provide integrated care
Through partner pharmacies, pharmacists, and online and offline resources, we share accurate knowledge to help everyone live healthier
Through partner pharmacies, pharmacists, and online and offline resources, we share accurate knowledge to help everyone live healthier
The pursuit of health should be
comfortable, self-directed, and at ease
Starting from real needs, we create a thoughtful, friendly experience that helps everyone care better for themselves and others
Brand Management