User-Centric
User-Centric
We believe that only by understanding people's needs
and addressing their pain points can we help create a healthier world for all.
and addressing their pain points can we help create a healthier world for all.
Chung Mei applies “concept engineering,” a human-centered approach to developing thoughtful pharmaceutical and healthcare products.
1
Understanding unmet needs
and experiences
and experiences
Through in-depth interviews, we understand people's real-world experiences with medication and explore ways to make those experiences better.
When health falls out of balance
Other conditions?
Eating habits?
Daily habits?
Tried other remedies?
Sought help?
Medications taken?
Other conditions?
Eating habits?
Daily habits?
Tried other remedies?
Sought help?
Medications taken?
2
Seeing the full picture,
driving R&D breakthroughs
driving R&D breakthroughs
Moving beyond the narrow perspective of a single specialty, we study underlying mechanisms in depth to understand conditions holistically and develop breakthrough solutions.
Conventional Approach
High
cholesterol
cholesterol
Take medication
to lower it
to lower it
SyntroMed's mechanism-based research
High
cholesterol
cholesterol
A multi-mechanism approach to
cholesterol control
cholesterol control
study underlying mechanisms
Improve liver health
Reduce lipid burden
Conventional Approach
High
cholesterol
cholesterol
Take medication
to lower it
to lower it
SyntroMed's mechanism-based research
High
cholesterol
cholesterol
study underlying
mechanisms
mechanisms
study underlying mechanisms
Improve liver health
Reduce lipid burden
3
Delivering patient-centric
pharmaceutical care
pharmaceutical care
By understanding diseases and patient needs, we identify gaps, shaping the ideal product through user feedback and scientific validation.
From understanding to execution
1
Needs &
mechanism insight
mechanism insight
2
Product design
3
Feedback &
validation
validation
1
Needs &
mechanism insight
mechanism insight
2
Product design
3
Feedback &
validation
validation
4
Building a holistic approach to
health and well-being
health and well-being
Beyond prescribing the right remedy, we provide actionable solutions and resources, establishing a comprehensive health care system to support long-term wellness.
Restoring optimal health
medical treatment
Pharmaceuticals & nutraceuticals
Short- and long-term approach
Self-care
Lifestyle
Health literacy
medical treatment
Pharmaceuticals & nutraceuticals
Short- and long-term approach
Self-care
Lifestyle
Health literacy
1
Understanding unmet needs
and experiences
and experiences
Through in-depth interviews, we understand people's real-world experiences with medication and explore ways to make those experiences better.
When health falls out of balance
Other conditions?
Eating habits?
Daily habits?
Tried other remedies?
Sought help?
Medications taken?
2
Seeing the full picture,
driving R&D breakthroughs
driving R&D breakthroughs
Moving beyond the narrow perspective of a single specialty, we study underlying mechanisms in depth to understand conditions holistically and develop breakthrough solutions.
Conventional Approach
High
cholesterol
cholesterol
Take medication
to lower it
to lower it
SyntroMed's mechanism-based research
High
cholesterol
cholesterol
study underlying
mechanisms
mechanisms
study underlying mechanisms
Improve liver health
Reduce lipid burden
3
Delivering patient-centric
pharmaceutical care
pharmaceutical care
By understanding diseases and patient needs, we identify gaps, shaping the ideal product through user feedback and scientific validation.
From understanding to execution
1
Needs &
mechanism insight
mechanism insight
2
Product design
3
Feedback &
validation
validation
4
Building a holistic approach to
health and well-being
health and well-being
Beyond prescribing the right remedy, we provide actionable solutions and resources, establishing a comprehensive health care system to support long-term wellness.
Restoring optimal health
medical treatment
Pharmaceuticals & nutraceuticals
Short- and long-term approach
Self-care
Lifestyle
Health literacy
「Only by putting people first can we create products and medication experiences that truly meet their needs.」
Alexander Lin, CEO of SyntroMed
How does SyntroMed put this into practice?
Four key areas that bring our User-Centric philosophy to life
Concept Development
Insights into users' needs help shape our product concepts and development direction.
From new ideas to improving existing products, we develop care solutions that fit seamlessly into everyday life.
From new ideas to improving existing products, we develop care solutions that fit seamlessly into everyday life.
User-Centered Formulation
Balancing efficacy with user experience by considering taste, odor, and texture to make products easier and more comfortable to use.
User-Centered Packaging
Considering different usage situations and the needs of different users, we design packaging that is easy to use and provides clear, accessible information.
Integrated care
Our goal is to support integrated approach to health and self-care.
Through our network of partner pharmacies and pharmacists, as well as online and offline channels, we share reliable health information to help people live healthier lives.
Through our network of partner pharmacies and pharmacists, as well as online and offline channels, we share reliable health information to help people live healthier lives.
The pursuit of health should be comfortable,
empowering, and effortless.
Starting from real needs, we create thoughtful and accessible experiences that empower people to take better care of themselves and their loved ones.
Brand Management